At the BiS SiGMA Americas 2024, Alea proudly took home the Best Aggregator in Latin America award—solidifying its position as the region’s leading iGaming content aggregator. This recognition celebrates Alea’s strategic focus on aggregation, its exclusive partnerships with key Latin American studios, and its pioneering role in Brazil’s booming gaming market.
In an exclusive interview with Games Magazine Brasil, Alea’s Founder Alexandre Tomic shared his excitement about winning the award, stating:
“We are the first aggregator in LatAm and Brazil to do more business in this market, and we’re proud SiGMA recognized that.”
This prestigious accolade is not only a celebration of Alea’s performance in 2023–2024 but also a reaffirmation of the company’s long-term commitment to the growth of iGaming across Latin America.
Related: Alea Crowned Aggregator of the Year at SiGMA Europe 2022 Awards.
Why Alea Stands Out in Latin America
A Singular Focus on Aggregation
Unlike many other companies in the iGaming industry that divide their attention across multiple verticals, Alea has chosen a different path: full dedication to game aggregation. This focused approach has allowed Alea to build highly reliable infrastructure, seamless API integration, and tailored support that meets the needs of modern operators.
As Tomic puts it:
“Our success in Latin America is no accident. It’s the result of relentless focus on one thing—aggregation. We’ve refined our solution to the point where it’s not just competitive, it’s essential.”
By honing its craft exclusively in the aggregation space, Alea delivers superior performance, faster go-to-market timelines, and scalable technology that adapts to local regulatory environments and consumer demands.
Exclusive Local Partnerships
A key pillar of Alea’s Latin American growth strategy is the development of exclusive relationships with top-tier local studios. These partnerships ensure that operators accessing Alea’s platform get a portfolio of games that are both globally competitive and locally relevant.
Among these partnerships:
- Amigo Gaming: Known for its dynamic slot content and strong presence in Spanish-speaking markets.
- Caleta Gaming: A Brazil-based studio that brings culturally resonant games to life.
- Tara Gaming: A rising star in the region with a portfolio tailored to LatAm audiences.
Additionally, Alea is proud to be the exclusive distributor of Comtrade Gaming’s latest content in Latin America, offering its partners a unique competitive edge.
“We’ve built trust with regional studios and operators. That’s what makes us not just a tech provider, but a long-term partner,” says Tomic.
Brazil: A Strategic Growth Market
Alea’s presence at SiGMA Americas in São Paulo went beyond the awards ceremony. The company made a bold statement with its immersive booth experience, local team members, and a schedule packed with networking sessions and partner meetings. Alea is clearly betting big on Brazil—and for good reason.
The Brazilian iGaming market is undergoing a seismic shift. With regulation finally catching up to market demand, Brazil represents one of the most promising opportunities for online gaming globally. Alea recognized this potential early.
“2024 is finally the year of Brazil and LatAm. It took 20 years, but it’s here,” said Alexandre Tomic, reflecting on the market’s long-awaited growth.
By combining first-mover advantage, cultural adaptation, and regulatory preparedness, Alea is now positioned as the go-to aggregator for any operator entering or scaling in Brazil.
Regional Expertise with Global Support
Alea’s success in Latin America is supported by its robust global operations, including technical hubs in Europe and experienced multicultural teams that provide 24/7 service. This global backbone allows Alea to offer region-specific expertise while maintaining world-class service standards.
“We’re not just in Brazil; we’re investing in Brazil. That means hiring local talent, supporting local studios, and bringing the full power of Alea’s global infrastructure to the region.”
Operators benefit from localized onboarding, customized game curation, and marketing support that understands the nuances of Brazilian and wider Latin American audiences.
A Culture of Well-Being and Innovation
While the award recognises Alea’s commercial and technological leadership, it also reflects the company’s deep investment in its people. From headquarters in Barcelona to its presence in São Paulo, Alea has built a culture where employee wellness and high performance go hand in hand.
Alea’s workplace initiatives include:
- Daily access to hyperbaric oxygen therapy
- Healthy catering and access to clean, mineralized water
- Employee-led fitness challenges
- Focused work environments with air purification and daylight-aligned lighting
“There’s a humanistic view and a capitalist one—both prove that investing in well-being is the smartest choice a company can make,” said Tomic.
This philosophy has fueled Alea’s ability to innovate faster, retain top talent, and maintain a competitive edge—especially in fast-growing markets like Brazil.
What’s Next for Alea in LatAm
Winning the Best Aggregator in Latin America award is a milestone—but not a destination. Alea is doubling down on its commitment to the region with plans to:
- Expand its local team and partner network in Brazil and surrounding countries
- Launch LatAm-exclusive game bundles tailored to local audiences
- Host regional summits and workshops to support its operator clients
In 2024 and beyond, Alea aims to lead not only in technology, but also in thought leadership, market education, and sustainable growth throughout Latin America.
Learn More
Read the full interview on Games Magazine Brasil.
If you’d like to learn more about Alea’s aggregation platform or see how it can support your operations, visit our Aggregation Solutions page or Contact us for a personalized walkthrough.