In the high-stakes world of iGaming, where every deal is meticulously crafted and every partnership analyzed, there’s an emerging understanding that the strongest bonds are not forged in boardrooms, but through shared experiences. This month, Alea, the award-winning casino game aggregator, is putting that belief into practice by joining forces with ALL IN Platform for an exclusive, invitation-only golf event in the heart of Scotland. This gathering is more than a sporting competition. It is a testament to the power of human connection, designed to foster a different kind of industry relationship—one built on mutual trust, aligned values, and shared purpose. Building Partnerships, Tee by Tee: The “Why” Behind the Event At Alea, our core philosophy is about empowerment through clarity and simplicity. We believe operators deserve freedom, not friction, and that true partnerships go far beyond business metrics. This is the why behind our collaboration with the ALL IN Platform for the transACT Cup. As Ramon Glieneke, COO at Alea, stated, “Collaborating with ALL IN and supporting the transACT Cup is a reflection of how we like to work: building strong, lasting bonds through shared moments, not just shared goals. Events like this bring us together on a deeper level: with fun, connection, and purpose at the core of it. That’s exactly the kind of collaboration we value most.” The two-day, Ryder-Cup style competition will see 36 iGaming industry leaders from Malta, Spain, and the UK face off in a unique challenge at one of Scotland’s most prestigious and storied estates. While the venue’s name remains confidential, its reputation for timeless grandeur and refined play is unmistakable. But the competition is only part of the story. This is an environment where ideas are exchanged, meaningful connections are built, and new B2B partnerships take shape naturally, away from the typical pressures of a trade show floor. The event also holds a purposeful dimension, raising funds to support local charities, reinforcing our commitment to corporate social responsibility. Beyond the Business Card: The “How” of True Collaboration In the modern iGaming landscape, success is increasingly measured by the strength and integrity of your network. The ALL IN Platform – transACT Cup serves as a powerful reminder of how real iGaming collaboration comes to life. As John Foster, CBO of ALL IN Platform, expressed, “In iGaming, real partnerships go beyond business because they are grounded in shared energy, aligned values, and mutual trust. The ALL IN Platform – transACT Cup is about bringing these things to life. We are delighted to be able to support the Malta & Spain team together with our trusted partner, Alea.” Alea’s business is built on providing a secure, scalable API that connects operators to over 16,000 games from 160+ top-tier providers. Our focus on online casino solutions is rooted in our commitment to security and operational excellence. This includes our strategic partnership with Continent 8 and achieving VAPT certification, ensuring a security-first infrastructure. This event allows us to demonstrate these values in a tangible, human way. It’s an opportunity for senior professionals and iGaming industry leaders to experience firsthand what it means to work with a partner who values relationships as much as results. Gavin Kilpatrick, Director of transACT Technology Solutions, shared his pride in the event, stating, “transACT Technology Solutions is proud to launch this event in conjunction with the ALL IN Platform for our customers and partners across the UK, Spain and Malta at this prestigious Golf Course.” The Outcome: Stronger Bonds and a Healthier Industry This exclusive iGaming event is more than just a networking opportunity; it’s a living example of a healthier, more connected industry. It’s a space where competitors can share insights and where business rivals can become partners. Alea’s presence at this event is a testament to our belief that the future of online gaming is not just about technology, but about the people behind it. By focusing on building strong, lasting bonds and giving back to the community, we are collectively shaping an industry that is both commercially successful and deeply human. The ALL IN Platform – transACT Cup, organized by Sportsvox & Digitonic, is a clear sign that the industry is ready to move forward, not just in business, but in its values. It’s an opportunity for leaders to connect, compete, and contribute, all against a backdrop that reminds us of the timeless power of human connection. Alea is committed to this vision. We are passionate about providing not just a product, but a partnership. And in Scotland, on the pristine fairways of a world-renowned course, we will continue to prove that the strongest foundations for business are built on trust, purpose, and a shared experience.

During the BiS SiGMA Americas event in São Paulo, our CEO, Jordi Sendra, shared insights with Games Magazine Brasil about Alea’s robust expansion in Brazil and the steps we’ve taken to support local operators ahead of market regulation. With more than 30 game providers already certified and the official launch of our exclusive payment solution, AleaPay, we’re proving our commitment to the region. Jordi highlighted how these moves, alongside a fully upgraded Customer Area—position Alea as the aggregator with the largest volume of ready-to-integrate content in Brazil. “We’re ready for regulation,” Jordi explained. “We’ve established a local entity, removed withholding tax barriers for clients, and developed solutions that empower operators to be fully autonomous.” Key Upgrades & Challenges Our revamped Customer Area allows operators to view game data, prize history, and even access round-by-round screenshots to resolve disputes. Enhanced BI tools now give deep insights into performance by supplier, game type, or specific titles. However, the path wasn’t without hurdles. Certifying over 150 suppliers required close collaboration and coordination. Many regulatory guidelines came late, adding pressure to the timeline. “Our team was 100% focused on this in the last four months,” Jordi said. A Human-Centric Approach to Partnerships At Alea, strong personal relationships guide our partnerships. “We believe in building genuine connections and always look for win-win outcomes that benefit suppliers, us, and the operators,” Jordi emphasized. Looking Ahead Despite a challenging start to 2025—when a significant volume of games was temporarily offline due to certification delays—the market is showing signs of recovery. Alea is optimistic about the months ahead, particularly for licensed operators prepared to scale. “By the end of the year, we expect to see operators reaping the benefits of their investment in regulation.” We’re proud of the tireless work our partnerships, legal, and account management teams have done to support this transition in Brazil. And we’re just getting started. 🔗 Read the full original interview in Games Magazine Brasil.